The Top Home Cleaning Business Trends

March 8, 2022

One of the best ways to differentiate yourself from your competition in the house cleaning services world is to stay on top of trends.

Trends aren’t just superficial fads to follow; they carry the latest innovation in business technology, which can help you cut down on costs, serve your home cleaning services clients better, and take better care of your employees.

Don’t get stuck behind – here’s what’s happening in the world of residential cleaning!

This post is an offshoot from How To Run A Home Cleaning Services Business. Read the main post to learn everything you need to know!

1. New Opportunities for Automation

By default, a home cleaning business doesn’t seem like it would lend itself to automation, does it?

However, thanks to innovations in business management software, there are growing opportunities to automate redundant and time-consuming tasks in this field. 

Automation can help home cleaning services business owners to:

• Spend less time doing busy work and more time in your zone of genius
• Cut down on expenses for time management and business administration
• Provide a more convenient and prompt service to house cleaning clients
• Get paid faster

So what can you automate in your house cleaning service business? 

• Appointment bookings – instead of only taking phone calls, let clients book you themselves online
• Appointment reminders – why rewrite the same repetitive reminder email and spend mental energy thinking about sending them at the right time, when you can set up automated reminders at intervals of your choosing?
• Online payments – for recurring cleaning services, set it and forget it instead of chasing down payments every month
• Dispatching employees when clients book home cleaning services

Every automated task is one less problem to worry about, which gives you more headspace to scale your business and grow your profits.

2. World-Class Customer Support

With more and more people launching their own businesses, it’s becoming increasingly important to provide great customer support.

If your clients aren’t satisfied, they can easily find another home cleaning service business with a simple Google search. Don’t give them a reason to do so!

There’s no excuse for it to be difficult to reach when your clients need your support. There are a variety of customer support tools that can help you create a client care system and implement:

• Online chat systems on your website
• Question forms on your booking page
• Quote request systems to provide instant pricing information
• Booking buttons directly in social media so clients don’t need to hop from site to site

3. Lower Cost Pressure

Cost pressure is a pervasive component of service-based businesses. To run a home cleaning business, you need to spend money on products, equipment, and labour – there’s no way around that.

But there are ways to reduce cost pressure and ensure every resource is spent wisely.

For instance, innovations in technology now allow you to manage your time more effectively than traditional methods of business management.

More and more home cleaning service businesses are jumping onto this trend – and as a result, they’re cutting down on the time it takes to perform business management tasks.

4. Streamlining of Employee Hiring and Training

If you’re running your house cleaning services business on your own, you are your own bottleneck. Eventually, you will need to hire and train employees if you want to scale.

That doesn’t mean the process needs to be difficult and expensive.

Of course, hiring and training home cleaning employees can never come at zero cost, but the more you can streamline the process, the more you can reduce those expenses and improve your bottom line.

For example, why not build an online training system to avoid repeating the same training over and over again?

If you’re training new employees yourself, this will save you countless hours. On the other hand, if you are outsourcing this training, creating a reusable online training system will help you cut down on hiring expenses.

5. Go Green

Several cleaning products containing volatile organic compounds can be harmful to the environment in a variety of ways.

However, there is no need to harm the environment when greener solutions are now on the market.

Going green can benefit your business three-fold:

• Reduce your carbon footprint
• Add value to your business for eco-conscious homeowners
• Reduce the risk of damage or injury from exposure to harmful chemicals

Stay On Top of Trends and Beyond

Keeping your business at the brink of innovation not only helps you do business better and more effectively, but it can also improve your reputation and generate more revenue in the long run. 

Need help getting up to speed on the technology you need to level up your home cleaning services? Sign up for a free trial of PodiumIO and gain access to an all-in-1 business solution that is consistently ahead of the game.